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Citation flow, however, is not without its challenges and limitations. While it measures the quantity of links, it does not take into account the quality of those links or their relevancy to the content. Consequently, a webpage might have a high citation flow due to numerous low-quality or irrelevant backlinks, leading to an inaccurate representation of its authority. This is where the concept of "Trust Flow" comes into play, which aims to measure the quality and relevance of backlinks to mitigate the shortcomings of citation flow. To enhance citation flow, webmasters and digital marketers often focus on implementing link building strategies that attract high-quality and relevant inbound links. Engaging in outreach to reputable websites, creating valuable content that naturally attracts links, and fostering relationships within the industry can all contribute to improving a page's citation flow and overall SEO performance.

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